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Torpo Swimming Floats: A Case Study in Building a High-Performing Online Store

Introduction:

Martin Cook, a passionate entrepreneur from Wiltshire, UK, had a vision: to revolutionise swim training with the Torpo® swimming float. After three years of meticulous development, involving elite swimmers and coaches, Torpo® was ready to make waves. But to truly propel his product forward, Martin needed a strong online presence – a user-friendly e-commerce store that effectively communicated Torpo's® innovative design and its potential to elevate swimming performance.


The Torpo logo and strapline shown against the brand primary colour teal
Branding & Marketing: The Karma Creative assisted with brand development, creating compelling marketing materials and developing a social media strategy to reach the target audience

This is where The Karma Creative came in. We understood Martin's dual mission: to empower swimmers worldwide and support underprivileged swimming programs. To achieve this, we embarked on a collaborative journey, crafting a comprehensive online strategy tailored to Torpo's® unique needs.


Weaving User Experience with Beautiful Design

Our first priority was creating a user experience (UX) that mirrored the effortless efficiency of the Torpo® float itself. We designed a Wix website that was not only visually stunning but also intuitive and easy to navigate. Customers could effortlessly explore the product's features and benefits, propelled towards a seamless online shopping experience.


A mockup of the Torpo website homepage on a Macbook Pro
Torpo® e-commerce website built by The Karma Creative using Wix

Building a Robust E-commerce Platform; The heart of the Torpo® online presence was its e-commerce functionality. Leveraging the power of the Wix platform, we seamlessly integrated Ecwid, a robust e-commerce solution. This ensured a smooth and efficient online shopping experience for customers, allowing them to purchase the Torpo® float with ease.


  1. Two mobile phones show mockups of the Torpo website homepage and the Torpo website delivery and returns page
    Torpo® e-commerce website built by The Karma Creative using Wix with Ecwid app integration to allow for order fulfilment and stock management through a third party warehouse

Empowering Martin with Knowledge

We believe in empowering our clients, and Martin was no exception. We provided comprehensive Wix website training, equipping him with the necessary skills and confidence to manage and maintain his online store effectively. This ongoing support ensured Martin could continue to optimise the Torpo® website and adapt it to future needs.


Three pages from the Torpo website training guide created by The Karma Creative
Pages taken from the personalised Torpo® website training guide, created by The Karma Creative

Beyond the Store: Building a Brand Identity

Our collaboration extended beyond website design and e-commerce. We assisted Martin with brand development, crafting compelling marketing materials and social media strategies. This holistic approach ensured a consistent brand message resonated across all touchpoints, further solidifying Torpo's® online presence.



Colour swatches with HEX codes
Torpo® brand colour ramp, part of a brand identity created by The Karma Creative

Typogrpahy demonstrating the styler of the two brand fonts for Torpo
Torpo® Brand Typography, part of a brand identity created by The Karma Creative
A horizontal business card design is shown, front and back. The front has a swimmer on it and the Torpo logo, the back has Martin Cooks names and contact details
Business card design for Torpo® by The Karma Creative

A Collaborative Success Story

Through a focus on user experience and a commitment to collaboration, we helped Torpo® establish a thriving online presence. The user-friendly website, coupled with a seamless e-commerce platform, empowered customers to discover and purchase the innovative Torpo® swimming float. Martin, equipped with the knowledge to manage his online store, was well-positioned to navigate the exciting journey ahead.


The design features the ocean, bubbles and a diver swimming underwater with the Torpo float overlaid on top and the Torpo logo sits atop the design
Design for social media for Torpo® designed by The Karma Creative

I have worked with Sara from The Karma Creative for over a year. Sara produced my company website and shop using the Wix and Ecwid platforms. I cannot fault the quality of Sara's work. She is a real pleasure to work with, professional, yet friendly. Responses to any queries are dealt with straight away and without any fuss. For a modest fee, I have a website which looks tremendous and portrays my brand with the highest quality that I desired. Martin Cook - Torpo®

The Torpo website product page is shown mocked up onto an iPad
The Torpo® product detail page, part of the Wix E-Commerce Website built by The Karma Creative using the Wix Editor

Key Takeaways:

This project underscores the importance of a holistic approach to online success. By combining strategic website design, user-centric experiences, and a focus on client empowerment, we helped Torpo® achieve its goals and establish a strong foundation for future growth.


Ready to bring your brand to life? Contact Sara today for a free consultation and let's discuss your project.

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Ready to grow?
 

I help ideas flourish. Book a free 20-minute call with me. Let's discuss your vision & goals and how I can help you achieve them.

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sara@thekarmacreative.com

Tel: +44 (0)7518 505142

Karma Studios, Westgate House, 12 Cliff Road, Folkestone, Kent CT20 2JD

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