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Teja Jewellery: A Case Study in Building a Successful Online Presence

Introduction:

Teja Jewellery, founded by Karen Lane, is a passion project dedicated to curating exquisite, handmade bespoke pieces from talented Balinese artisans. With a vision to bring these unique treasures to a wider audience, Karen sought to establish a strong online presence.


The Teja Jewellery homepage is shown mocked up onto a Macbook pro computer
Teja Jewellery Homepage built by The Karma Creative using Wix Studio
The Challenge:

Karen approached The Karma Creative with a dream: to transform her passion project into a thriving business. Armed with just a name, a logo, and a desire to share her love for Balinese jewellery, she needed a comprehensive solution to launch her online venture. The jewellery market is highly competitive, so it was crucial to differentiate Teja Jewellery and establish a strong online presence that resonated with its target audience.


Our Approach:

We embarked on a collaborative journey with Karen, focusing on a multi-faceted approach:


  1. Deep Dive & Strategy: We conducted thorough market research to understand Teja Jewellery's unique selling proposition. By identifying Karen's passion for ethical sourcing and supporting Balinese artisans, we crafted a brand story that resonated with conscious consumers.


  2. Wix Website Design & Development: We designed and developed a visually stunning and user-friendly e-commerce website on the Wix platform. The website showcases the beauty of the jewellery, highlights the brand's ethical sourcing practices, and provides a seamless online shopping experience.


Three mobile screen mockups showing the Teja Jewellery Wix Ecommerce website, one screen is the product page, one for the homepage and one for the basket page
L-R: The mobile Teja Jewellery Product page, homepage and basket page built by The Karma Creative using Wix Studio
  1. Search Engine Optimisation (SEO): We implemented robust SEO strategies to improve the website's visibility in search engine results. This included keyword research, on-page optimisation, and technical SEO adjustments to ensure the website is easily discoverable by potential customers.


  2. Local SEO & Offline Presence: To support Karen's offline sales efforts, we established a Google My Business profile, enhancing local search visibility and providing valuable information for potential customers.


    Postcard design for Teja jewellery sits on a sheet
    A postcard design for Teja Jewellery designed by The Karma Creative

  3. Integrated Marketing Strategy: We developed a comprehensive marketing plan that included:

    • Print Materials: Design and production of high-quality print materials such as business cards and lookbooks to enhance the brand's visual identity and support offline marketing efforts.

    • Social Media Strategy: Curation and direction of social media content, including captivating visuals, engaging captions, and targeted advertising campaigns to reach the ideal customer.


    Teja Jewellery social media posts shown mocked up in a mobile screen
    Instagram posts for Teja Jewellery designed by The Karma Creative
Results:

Through our collaborative efforts, Teja Jewellery has successfully launched its online presence and is well-positioned for growth. The website effectively showcases the unique beauty and ethical sourcing of the jewellery, attracting a growing number of discerning customers. The integrated marketing strategy has helped to build brand awareness and drive online sales.


Teja Jewellery homepage shown on a mobile phone
L-R: Teja Jewellery homepage and Instagram post for Black Friday sale
Teja Jewellery Logo
Teja Jewellery Logo
The results: 2.64K web impressions (Source: Google Console Dec 2024)










Key Takeaways:

This case study demonstrates the power of a multi-faceted approach to building a successful online business. By combining strategic planning, expert website design, effective SEO, and a comprehensive marketing strategy, The Karma Creative helped Teja Jewellery transform from a passion project into a thriving online venture.


Sara has given me invaluable knowledge and advice throughout the entire process. My business has already been improved, Sara provides an excellent all inclusive service and I will absolutely be employing her again. Karen Lane - Teja Jewellery

Ready to bring your brand to life? Contact Sara today for a free consultation and let's discuss your project.

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sara@thekarmacreative.com

Tel: +44 (0)7518 505142

Karma Studios, Westgate House, 12 Cliff Road, Folkestone, Kent CT20 2JD

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