Case Study: Olivia Wellness on-going monthly design support
Ongoing monthly design support · Social media · Google Business Profile · Email marketing · Website maintenance
The ask
Olivia Wellness wanted consistent, ongoing support to keep her business visible, attract new clients and encourage existing customers to book again. With a range of massage and yoga services to promote across Folkestone, Sandgate, Hythe and the surrounding areas, Kate needed help keeping her digital presence active while focusing on delivering treatments and looking after her clients.
Rather than bringing in a separate specialist for every task, she wanted a trusted creative partner who understood her business and could keep everything moving in the background.
The challenge
Running a small, service-based business means juggling bookings, customer care, treatments and all the other day-to-day demands of being self-employed. Finding the time to plan social content, update Google Business Profile, send newsletters and keep a website current can quickly become another huge job in itself.
The aim wasn't simply to post more often. It was to maintain a consistent brand presence, communicate relevant services and seasonal offers, and make it easier for local customers to discover Olivia Wellness and take the next step towards booking.
The project
Through my Monthly Growth Support service, I provide Kate with flexible creative and digital support each month. I work independently to plan, create and schedule content, make updates and identify opportunities to keep her business moving forward.
The ongoing support includes:
Social media content: Creating and scheduling content for Instagram and Facebook, keeping the brand active and communicating relevant services, seasonal themes and promotions.
Google Business Profile: Publishing fresh, relevant content and keeping the profile updated to support local visibility and help potential customers discover Olivia Wellness.
Email marketing: Creating a monthly email newsletter to keep in touch with customers, share updates and encourage repeat bookings.
Website updates: Making changes and improvements as needed, ensuring the website stays current and reflects the services and offers Kate wants to promote.
Additional creative support: Using the available time where it will have the most impact, from promotional graphics and campaign assets to other digital or print design needs as they arise.
Because I already know Kate, her brand and her business, the support is proactive and personal. I'm not starting from scratch every month or simply waiting for a list of tasks. I can spot opportunities, suggest ideas and get on with the work independently.
The result and impact
Olivia Wellness benefits from consistent, joined-up support across its key digital channels without the cost of employing an in-house designer or digital team.
Social content keeps the business visible, Google Business Profile updates support its local presence, email marketing maintains contact with existing customers, and website updates ensure the online experience keeps pace with the business.
Just as importantly, Kate has more time to focus on what she does best: delivering massage and yoga services and looking after her clients, knowing the creative and digital side of her business is being taken care of.
This is what ongoing support at The Karma Creative is all about. Building a long-term working relationship, understanding how a business operates and providing practical help where it's needed, without a lengthy contract or a rigid list of services.
From £75 a month. One trusted creative partner. Support that grows and adapts with your business.
