Every year we throw away enough plastic to cover the earth four times. Most of what we throw away ends up in our oceans which causes the deaths of over 1 million seabirds and 100,000 marine mammals each year.

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Plastic Pollutes Planet (PPP) mission is to provoke behaviour change in

consumption habits of the young using learning resources and fun, interactive exercises to challenge their thinking and reduce their plastic consumption today for a better future tomorrow.

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We were delighted to support PPP by making this one of our Karma Creative Projects. We built a brand, graphics and website that speaks to children aged 5-11 as well as their parents. It is eye-catching, vibrant and modern - striking colour and contrast standout and speak up to highlight our plight. The brand is a straight forward aspirational call to action that inspires everyone to make a change and help save our seas.

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Read more about our Karma Creative initiative.