Céline has combined her love of travel and artistic passion to create FLEURBLUE; authentic handcrafted jewelry inspired by life. The collections represent her worldly travels. The jewelry is mindfully designed and delicately created making each piece unique. Many of the materials used, including semiprecious gemstones and beads, are sourced directly from their country of origin revealing a story behind each piece.

We helped turn Célines passion project into a professional reality helping her to define and create her brand, its' ethos, values, and artistic direction. Her logo artfully combines a gemstone and flower petals into a playful icon that is then tessellated into patterns for print and packaging design.


Brand Positioning Workshop

Brand Identity

Logo Design

Brand Guide

Art Direction

Print Design

Social Media Design

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