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finding freedom

Finding freedom is the brand and product name of the ultra-light and super compact mobile charging power bank for a fast, full charge on the go keeping you connected wherever you roam. The brand and product is aimed at the modern traveler who loves to travel but is never far from a digital device.

Heavily inspired by its charismatic founder; traveler, inspirational speaker, yoga teacher, and sound healer David. The logo incorporates the power pose, key in David's life, artfully using an illustrative style to take up the place of the letter 'i' in the word 'Finding'. The use of an electricity bolt becomes an important mark within the brand, a nod towards the universal symbol for charge, it is used to create the pattern and decorative print designs across media.


Brand Identity

Logo Design

Brand Guide

Art Direction

Print Design

Social Media Design

Packaging Design

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